I led the visual concept for the 2025-26 Indiana Pacers City Edition campaign, building the system of elements that would bring the Moments Mixtape uniform to life across every touchpoint.
The uniform told a story. A remix of fan-favorite looks from the '70s, '80s, and '90s, bridging the legends who built the foundation with the stars shaping its future. My job was to translate that story into a visual language that felt as layered and intentional as the jersey itself. I developed the graphic elements, framing devices, and design standards that gave the campaign cohesion across social, in-arena, and digital applications. A system flexible enough to move fast across a full season of content while staying rooted in the campaign's identity.
The result was a visual world that didn't just promote a uniform. It celebrated what the uniform meant.
