I helped lead the visual direction for a cinematic, layered identity crafted to launch the Indiana Fever’s new era with Caitlin Clark. The challenge: introduce a bold new visual language that signaled evolution while staying grounded in the team’s existing brand DNA.
The solution was a campaign system built on aggressive typography, kinetic pulse patterns, brand-focused icons & stickers, and modular framing elements—designed for clarity, energy, and adaptability. We worked within the team’s established color hierarchy and brand elements, but expanded it with motion-forward layouts and tactile textures that delivered impact across every channel.
This identity flexed seamlessly across social, out-of-home, broadcast, and in-arena environments—ensuring a unified, elevated presence from launch moments to day-to-day execution.
