I led the visual direction for the Indiana Fever's 2026 Now You Know season campaign. Working alongside a team of designers and the creative director, we built the campaign's aesthetic, style guide, and overall visual identity system.
Now You Know is a statement. In the past two years, we've gone from a small market team to a global brand. If you didn't know about the force that is the Indiana Fever, Now You Know.
The campaign is anchored in bold, fearless confidence. The visual language represents a team that isn't chasing greatness, it's claiming it. The deep navy and Fever red collide in high contrast, oversized type commands attention, and raw, hand-drawn texture cuts through the imagery with a street edge that feels more like a cultural takeover than a traditional sports campaign. Every design element was built to carry that energy: unapologetic, loud, and impossible to ignore.
