Now You Know is both a declaration and an invitation: if you slept on this franchise, those days are over.
The visual concept behind this campaign was built around three ideas: energy, confidence, and proof. As the lead on visual direction, I developed the Now You Know mark, designed for the previous 2025 season, typographic system, the gradient and aura system, the data display system, and the overall aesthetic framework that ties it all together.
Built to flex across every surface. Unmistakably Fever.
